The advent of the World Wide Web gave birth to everyone’s favorite – Emails. It is an essential method of business communication as it is fast and accessible. But today, we’ve different modes of digital communication, with social media platforms invading the Internet. Perhaps you’ve already come across people saying that email marketing is dying or dead already! But, how about we tell us it’s a myth?

Inarguably, email is way far from being dead. Many business owners ponder whether email marketing is still effective. In fact, it is the hot and new way to maximize conversions. Did you know email marketing offers around 4400% ROI? The level of customer engagement through emails is gradually increasing. Let’s look at some staggering figures that show emails will never die!

– The total number of email users will reach 4.6 billion by 2025, with the number of emails shared each day will reach 376 billion by 2025.

– 99% of email recipients check their emails daily.

– And if you think millennials eat, sleep and breathe social media, then it’s time to know that 73% of millennials choose email to communicate with a brand.

– An investment of $1 in email marketing brings $38 in revenue.

All this data indicates that email marketing is not outdated or irrelevant. Now that we know the power of email as a communication channel let’s dive into why you should have email marketing in your overall business/marketing strategy.

Targeted Features

If you run an advertisement in the newspaper or on television, you can’t control who can see your content. You hope that the target audience views the ad and reaches out to you for more information. However, you can effectively segment your database based on demographics, location, conversion status, or any other data when it comes to email marketing. This filtration enables brands to send targeted emails to customers based on needs, preferences, and lead status. You also can personalize emails for each customer, which can result in higher conversions.

Email has strong spam filters, which help keep unwanted messages out. Unlike other platforms like SMS or instant messaging apps (WhatsApp, Messenger), email makes seeing only the relevant messages easier. This lets you stay in touch with your target audience and grow your business using targeted emails.

While social media platforms like Facebook and Instagram offer targeted ad campaigns, the key factor is the level of engagement. We will explore this topic next.

Engagement

With social media’s growth, many businesses are turning to these platforms for marketing. Most current and potential customers use at least one social media site. Because of this, brands think social media marketing is the best way to connect with people and boost engagement.

However, here’s a fact: the overall engagement rate on Facebook, Instagram, and Twitter is only about 0.58%. This is disappointing, especially given the large number of social media users. The truth is that these platforms constantly change their algorithms, limiting the organic reach of posts. As a result, brands often have to invest in paid ads.

In contrast, email marketing shows better results. Across different industries, email open rates average 22.86%, and click-through rates average 3.71%. This means you could miss out on essential leads and engagement if you don’t have an email marketing plan. Make sure your emails offer value; when customers see that, they are more likely to open them and take action.

Real-time Mobile Email Marketing

Gone are the days when people would take days to respond to emails. Thanks to instant email notifications on smartphones today, brands can communicate with customers in near real-time. Around 53% of consumers open emails on their mobile phones. Here, brands can capitalize on email’s ability to send personalized messages and deliver value in time-sensitive contexts. For example, necessary information about your travel, changes in your itinerary, receipts of your orders, and much more are easily accessible on email. Hence, brands can engage with customers on various and constant touchpoints, unlike social media posts.

Wrapping Up

Email marketing is still the fireball to bring loads of conversions for a fraction of the cost of other marketing techniques. The cherry on the cake is that it is super affordable with a minimal upfront cost. So, it can be used by everyone, irrespective of the business size. Email is not dying; it is entering its second version – can we call it Email 2.0?